Senior Media Buyer (E-commerce)

Cairo, Egypt

We are looking for an Senior Media Buyer (E-commerce) for a startup

Must Have

  • Digital Marketing Certificates

  • Preferably experienced in electronics Industry

  • Excellent Command of English and Arabic

  • Experience in E-commerce Digital Marketing Field

  • good knowledge in Buyer Persona term 

  • Strong understanding of audience development in all stages of the marketing funnel pertaining to the sale of physical products

About the Job

  • Work on Different types of platforms (especially; Facebook, Instagram, Google Ads, Google shopping, YouTube).
  • Digital Tool Experience – Strong experience using the full portfolio of digital tools: Google Analytics, Facebook Ads Manager, Google UTM Builder.
  • Handle media buying campaigns from A to Z on different platforms starting from planning, targeting, set KPIs & spending till generating reports.
  • Develop and Manage Email Marketing Strategy.
  • Develop and manage E-commerce sales strategy.
  • Develop and Manage Social Media Strategy with creative to optimize company sales and achieve marketing objectives.
  • Optimize website experience to achieve sales targets and objectives.
  • Analyze and report on the performance and efficiency of campaigns to improve Leads ( traffic, conversions and ROI)
  • Conduct market research and analyze trends to identify new marketing opportunities.